The Original Cushion Cº offers a collection of fine, limited edition, designer cushions handmade in their Suffolk studio, from some of the world’s most beautiful fabrics.

We were asked to design a brand logo, website and collateral to launch this online shop.

Here are some initial concepts that weren’t chosen, cushion shaped letterforms:

and a geometric design:

The chosen logo was created from three classical egg shapes based on traditional letterforms:

The first item to be designed was a promotional postcard, illustrating ‘how to plump’ a cushion (not how you might think!):

We also created some luxury packaging for the cushions featuring pink and white tissue lining a large white branded box:






We have also created the company web site:


which includes an online shop (we photographed all products)


and scrapbook page where customers can experiment with cushions to see how they complement each other:

Tagged with graphic design · logo design · marketing · web design · brands