Nº5 redesign and collateral
April 2009 News | Case studies
We’ve been working for Nº5 Cavendish Square redesigning their brand and creating, among other things, a promotional folder and brochure inserts.
This exclusive address contains a boutique hotel, restaurant, bars, members club and night club housed in a grand Georgian house. Nº5 originally approached us at the end of 2008 to refresh their identity and design new promotional collateral.
Their original logo looked like this ...————and we re-worked the design ...
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The crest was re-drawn to have more impact and the typography was also reconsidered, creating a more timeless identity.
We created a style guide that covered logo usage, typography, colours and other general rules.
Nº5 also wanted a new identity for all the restaurants, meetings / events spaces, bars and guest bedrooms, and here they all are:
Finally, as well as new business and members’ cards, we created a multi-purpose folder to hold a range of themed inserts.
We designed four different inserts covering the different aspects of Nº5; frolic (night life / parties), feast (restaurants), host (meetings) and retire (hotel rooms)—shown here.
Each insert has a half-sized cover so only a small “teaser” of the interior is initially seen:
We also drew new floor plans for the building, illustrating the location and dimensions of each hireable space, to appear on the reverse of the host insert:
This exclusive address contains a boutique hotel, restaurant, bars, members club and night club housed in a grand Georgian house. Nº5 originally approached us at the end of 2008 to refresh their identity and design new promotional collateral.
Their original logo looked like this ...————and we re-worked the design ...
——
———————The crest was re-drawn to have more impact and the typography was also reconsidered, creating a more timeless identity.
We created a style guide that covered logo usage, typography, colours and other general rules.
Nº5 also wanted a new identity for all the restaurants, meetings / events spaces, bars and guest bedrooms, and here they all are:
Finally, as well as new business and members’ cards, we created a multi-purpose folder to hold a range of themed inserts.
We designed four different inserts covering the different aspects of Nº5; frolic (night life / parties), feast (restaurants), host (meetings) and retire (hotel rooms)—shown here.
Each insert has a half-sized cover so only a small “teaser” of the interior is initially seen:
We also drew new floor plans for the building, illustrating the location and dimensions of each hireable space, to appear on the reverse of the host insert: