This month we were asked by Nespresso to come up with a summer promotion to tie-in with the Queen’s diamond jubilee.

We produce a lot of design work for Nespresso which mainly consists of rolling out new design concepts into new formats — this was the first campaign that we’ve been asked to create the concept as well.

Following a concept presentation of around seven or eight ideas, not one but three different design ideas were chosen — one each for House of Fraser, John Lewis and Nespresso boutiques …

We were asked to produce posters, display cards, postcard dispensers, vouchers and window graphics. All to designed, produced and delivered to over 100 UK stores within a two week deadline — in time to be in-store for the extended Jubilee weekend.

Tagged with graphic design · point of sale design · brands · Nespresso · design concepts · marketing