Happy Christmas Ipswich 5
We were approached by Griff Rhys Jones and East Anglia Children’s Hospices (EACH) to design a programme for their annual gala show at The Ipswich Regent, now in its fifth year.
Previously, the programme featured brief biographies of the stars performing, advertisements from sponsors, and information about EACH. We proposed a bold new concept: transforming the programme into a festive annual to accompany the show. Instead of traditional adverts, we introduced interactive content—such as jokes, puzzles, and games—each individually sponsored, removing the need for supporters to supply their own artwork. We also added a unique lucky number on every cover for a prize draw held during the show.
We developed the majority of the content, including a festive board game, a variety of puzzles and games, and step-by-step practical projects.
We also created a new design for the cover and poster for the event. Inspired by traditional variety show posters, we proposed a distressed letterpress concept that evoked a festive, nostalgic charm, aligning with the show's holiday spirit.
The new concept led to a significant increase in advertising uptake and programme sales on the night. Additionally, feedback from EACH and Griff Rhys Jones praised the programme's engaging format, helping the event raise £146,000; the highest total in the show's history.
