Original Cushion Company

The Original Cushion Cº offers a collection of fine, limited edition, designer cushions handmade in their Suffolk studio, from some of the world’s most beautiful fabrics.

We were asked to design a brand logo, website and collateral to launch this online shop.

Here are some initial concepts that weren’t chosen, cushion shaped letterforms:

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and a geometric design:



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The chosen logo was created from three classical egg shapes based on traditional letterforms:






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The first item to be designed was a promotional postcard, illustrating ‘how to plump’ a cushion (not how you might think!):



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We also created some luxury packaging for the cushions featuring pink and white tissue lining a large white branded box:

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We have also created the company web site:
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which includes an online shop (we photographed all products)
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and scrapbook page where customers can experiment with cushions to see how they complement each other:
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