Original Cushion Company
The Original Cushion Cº offers a collection of fine, limited edition, designer cushions handmade in their Suffolk studio, from some of the world’s most beautiful fabrics.
We were asked to design a brand logo, website and collateral to launch this online shop.
Here are some initial concepts that weren’t chosen, cushion shaped letterforms:
and a geometric design:
The chosen logo was created from three classical egg shapes based on traditional letterforms:
The first item to be designed was a promotional postcard, illustrating ‘how to plump’ a cushion (not how you might think!):
We also created some luxury packaging for the cushions featuring pink and white tissue lining a large white branded box:
We have also created the company web site:
which includes an online shop (we photographed all products)
and scrapbook page where customers can experiment with cushions to see how they complement each other: